Crown Sport Nutrition: The Brand for High-Performance Individuals
Supporting people´s health and performance worldwide with science, quality, and transparency.

by Pol Gieco Villegas

Why Crown Sport Nutrition? (43 sec)
Strong vision and values
Family Roots
Founded in 2014 as a family project. The vision: being the brand of the high performance people.
Science
Collaboration with universities for developing and publishing scientific studies of their own products. 15 articles published in Q1 and Q2.
Quality
Providing safe, effective, and scientifically validated products. With antidoping certification Informed Sport. Scientific formulas, superb flavour and textures.
Transparency
All the information is available anytime anywhere.
Top tier clients & collaborators
Current product lines
Performance
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Supported by scientific studies published in Q1 and Q2. Our premium performance products are scientifically formulated to enhance athletic achievement for all types of athletes and with Informed Sport antidoping certification to ensure maxium quality and safety.
Health
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We're expanding our reach to become the global reference in sports nutrition and health, leading the way with innovative and trustworthy solutions for the high-performance individuals of the future, and in the end, help to create a healthier and happier world.
Vegan, Allergen Free & Clean Label
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Most of our products are vegan, gluten-free, allergen-free and sweetener-free products. Pure formulations that meet the highest standards of clean nutrition
Performance Line
Health Line
Proteins
Visit us at crownsportnutrition.com

Crown Sport Nutrition

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Crown Sport Nutrition is the leading brand in high-performance sports supplementation, backed by the publication of scientific studies and chosen by elite athletes such as Carlos Alcaraz, the Dutch rowing team, and Athletic Club. With anti-doping certification, top-quality ingredients, and presence in over 25 countries, its innovation and growth position it as a leader in the industry

Winning with Crown
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The achievements of 35 Olympic athletes, including 10 medals and 3 diplomas at Paris 2024 Olympics, the 5 medals at the Paris 2024 Paralympics, the rise and triumphs of Carlos Alcaraz, Athletic Club’s victory in the King’s Cup, Roberto Sánchez Mantecón, David Cantero, and Marta Sánchez's triathlon wins, Pau Capell and Claudia Tremps conquering the UTMB, Alain Santamaria’s successes, UCI World Champion Alejandro Montalvo...—all stand as powerful validations of our unwavering commitment to high performance.
Crown´s differentiation
Innovation and Customer Connection
1
Circular Iterative R&D Ecosystem (CIRDE)
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We collaborate with leading universities, scientists, laboratories, doctors, nutritionists, technologists, chemists, and both elite and amateur athletes. Our development process is unparalleled: identifying trends, validating scientific research, creating innovative products, and rigorously testing them with key stakeholders before every launch. Trusted by the best, our products empower top performers worldwide.
2
Informed Sport Anti-doping Certification
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We are among the global leaders in anti-doping certified products, with one of the most extensive certified ranges in the industry.
3
Ongoing Education and Value-Driven Content
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We educate consumers and professionals by providing value-added content and real-time support, both online and offline. This approach fosters trust, earns recommendations, and builds lasting relationships.
We forge unique connections with influencers and customers, creating meaningful engagement and loyalty.
4
Customer-Centric Marketing and Communication Strategy
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Our approach goes beyond selling—we deliver exceptional value that makes customers actively seek out Crown. By combining outstanding products, effective communication, unparalleled service, insightful education, and genuine passion, we create a powerful connection that drives deep engagement and loyalty.
Top tier Scientific Collaborators
International Awards and Recognition
ESSNAwards 22/23/24 and SME of the Year
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Crown Sport Nutrition has earned 9 international awards over the past three years, recognizing the quality and innovation of our products:
  • 1 award in 2022: Best Collaboration with the University of Greenwich for our focus on R&D.
  • 4 awards in 2023: Best Brand and Best Product for the Hyper (1:0.8) line, designed for endurance sports.
  • 4 awards in 2024: Recognition of key products like Nitrates 600 + Citrulline and the Hyper line at the prestigious ESSNAwards.
These accolades reflect our commitment to science, innovation, and top-level performance.
Additionally, we were honored with the SME of the Year Award in La Rioja 2023, celebrating our successful international expansion strategy.
REF 2021
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Our research has been recognized as exemplary in the United Kingdom, earning a place in the prestigious "Research Excellence Framework" (REF) program, which showcases the most outstanding research to guide advancements over the next seven years.
The triumph of our athletes
Technical Data Sheet
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